23A - Your Venture's Unfair Advantage

1. Fundraising Experience: I have leading, delegated, and organized multiple fundraising events for my sorority. My most recent philanthropic event raised $34,000+ for the Ronald McDonald House of North Central Florida.
• Valuable: Extremely valuable - I will inevitably need funds and organize a major project
• Rare: Not at all rare - many people have this ability
• Inimitable: Somewhat imitated, but not 100% because it is individualistic and dependent on the person conducting the efforts
• Non-substitutable: I could always hire someone to raise money for me, but it would cost money instead of time. Need to look at the cost benefit analysis.
2. Social Capital: Cycle Participants and Instructors - The most crucial parts of my venture are the participants and instructors of these cycle classes. I have multiple ways that I can contact participants and instructors to ask them for their collaboration.
• Valuable: Extremely valuable - their experiences, feedback, and words of advice is invaluable and could accelerate this venture forward.
• Rare: Rare. It is not easy to find ways to get in contact with a vast group of participants and instructors. In addition, I already have established relations with these contacts and I am fairly confident they are willing to assist in the launching of this venture.
• Inimitable: Not imitated - There is no other way I could get their experiences and the cycle classes' impact on their lives besides leading them through a class and soliciting feedback.
• Non-substitutable: No substituted - it is an unique service and highly dependent on the instructor, the class, the environment, and the participants.
3. Personnel Relationships with Other Entrepreneurs: I have worked at a local boutique cycle studio in Tampa. I have a nice relationship with the owner, who is an entrepreneur herself. She is always thinking about her business, how to improve it, and what is important for her clients.
• Valuable: Yes. I have a contact with knowledge, experience and motivation in establishing a cycling studio. If I targeted Tampa first, I believe this contact would not be beneficial due to competition in the market it place.
• Rare: Pretty Rare. I could talk to other entrepreneurs, but none of them know me or have established a cycle studio either.
• Inimitable: No. This relationship cannot be imitated.
• Non-substitutable: This could be substituted by another entrepreneurial mentor.
4. Support of Current Organizations: There are many organizations that deal with mental health and exercise. I feel that their long-term existence and contacts would be willing to help me.
• Valuable: Yes; This is valuable because I can get the support of many organizations who share a similar mission.
• Rare: No; There are many organizations dedicated to mental health, wellness, and exercise.
• Inimitable: Somewhat; There are many other group fitness concepts being established to help mental wellness.
• Non-substitutable: I could not get the same level of support from other groups of people than from these long-standing organizations.
5. Publicity: Wellness and Exercise are pushed heavily on social media and in this current society. In fact, many Social Influencers push these values and ideas on different media outlets. I do not think it would be hard to get the word out. In addition, I have several contacts with over 100k followers.
• Valuable: Yes; Media is valuable because it gets the word out about the service.
• Rare: Yes; It is difficult for that a new service to get a lot of publicity.
• Inimitable: Yes; Any new group fitness organization could achieve the same amount of media support. To gain a higher leverage of support, people need to post about and share it with there friends. Most fitness classes which create a community aspect allows for more support.
• Non-substitutable: The best media outlets to target are Facebook, Instagram, YouTube, and Twitter. By having social media influences cover my classes, will create a unique and intimidate coverage and following of this new services - especially for college students since they are their followers. 
6. Social Capital: UF Greek Life - Since I am in a sorority at the University of Florida and have been a Panhellenic Council, I have various contact in all chapters on this campus. I can leverage these students and market this venture to them.
• Valuable: Highly valuable because the relationships I have with fellow students can advance me in my business efforts. In addition, I have help various leadership positions in this organization and have contacts to many heads and leaders of sororities and fraternities.
• Rare: Not rare. Any UF student could accomplish the same thing and contact the various Greek Organizations.
• Inimitable: Yes; but the success of outreach is dependent on who you network with, how well they know you, the relationship already pre-established, and the ability to reach out new contacts.
• Non-substitutable: No; I want to market to college students first and having connections with the leaders and peers in Greek Life is something that cannot be substituted.
7. Social Capital: Rec Sports - I have connections with those at UF's Rec Sports. This is the recreational center for college students and it encompasses exercise, mental health, nutrition, and over all well being. They know about this potential venture, and would be willing to assist if needed. I could use the GatorWell to incorporate more meditation into the classes and test out the classes on campus first.
• Valuable: Extremely; Since I have basic knowledge of mediation and the dimensions of wellness, GatorWell can help me gain more knowledge on these topics. In addition, having these connections will allow me to test this service on college kids before implementing it into the community.
• Rare: Yes; many do not have high connections with management of a collegiate Recreational Center.
• Inimitable: Somewhat; this could be imitated by anyone who has these connections. Despite, I believe I have stronger rapport with this network than most which makes it more inimitable.
• Non-substitutable: Rec Sport's knowledge is not substitutable and their expertise is extremely beneficial and crucial to the success of this service.
8. Financial Capital: Accounting and banking connections through my major at UF and my internship experiences at Bank of America - Merrill Lynch.
• Valuable: Somewhat; Since I have a background in Accounting and money management, I know how to effectively allocate revenues to expenses and be cost effective. In addition, through various financial internship, I have made strong connections at Merrill Lynch and Bank of America.
• Rare: Some what; many do not have high connections with employees within these firms. This can help with fees and other expenses. Also this can help with my credit and receiving a loan for this business venture.
• Inimitable: Somewhat; this could be imitated by anyone who has these connections. Despite, I believe I have stronger rapport with this network than most which makes it more inimitable.
• Non-substitutable: Yes; Financials can be substitutable by hiring different companies, accountants, and various others who have knowledge on money management, accounting, and other financial services.
9. Human Capital: ACE Certified
• Valuable: Somewhat; I have background and a national certification to be a group fitness instructor. I have been trained and educated in this sphere. This certification can be granted to anyone who passes the ACE exam.
• Rare: Somewhat; There are various group fitness instructors who have obtain group fitness certifications.
• Inimitable: Somewhat; Some studios look over certifications and just train instructors themselves. Also, there are various other group fitness certification companies.
• Non-substitutable: Yes; Instructors can be certified and outsourced in a multiple of ways.
10. Human Capital: Training in Consoling
• Valuable: Somewhat; I have background and training on being a Panhellenic Council and knowing how to handle adverse situations and respond to other's emotions.
• Rare: Somewhat; There are various other organizations which trains other to respond to college student's emotions.
• Inimitable: Somewhat - trainings and research can be conduct by anyone
• Non-substitutable: Yes it is substitutable. One can higher wellness coaches and type of counselors. 

After analyzing the VRIN of each resource, I believe one of my best recourses is in regards to my social capital and already having an established network of cycle participants and cycle instructors. This leverages my business venture. I am able to solicit feedback, test out my services, acquire instructors, and create an establish community and following before Zenergy is completely established. This is truly unique and dependent on my human capital and "secret sauce." Since this resource is social capital, this resource can lead me to more clients, financial capital, knowledge, media coverage, and resources.  In addition, if you invest into someone they will be more inclined to invest with you. These participants can and will be able to open doors to other contacts and perspectives I am currently unaware of.