9A - Testing the Hypothesis, Part 2

Who: After conducting more interviews to understand the potential of a Wellness Cycle Studio, I concluded each individual has their preferences on different work out practices and the surrounding environment.

• Male Market: I interviewed two males about cycle and yoga classes. One has been to a cycle class and really enjoys it; but never has been to Yoga. The other has never been to both, but works out regularly for stress relief. He concludes many collegiate men believe there is a stigma to group fitness classes being filled with females only. Therefore, there is a different markets to target her. Males want the same sense of belonging in a community with the experience to connect their mind and body.
• Low Cost Market: One interviewee states finances causes the most stress in her life. If she has to pay premium for these services, she might not even sign up for them. Therefore, there needs to be cheaper alternatives or occasional "free rides."
• Spiritual Market: Besides community and physical well being, two other interviewees stress the importance of incorporating spirituality, mediation, and prayer into the practice. Since not everyone partakes in the same religions, I see a difficulty arising here. Therefore by offering a niche class dedicate to faith aspects (i.e "Faith Through Strength") or possibly community group classes/bible studies after the workout.

What: Through these interviews, I concluded participants who focus more on physical well being can alter these classes into a stressor. Obsessive workout disorders can occur thus causing a mental health issue. This diverges from the mission of the product. In addition, people can feel accomplished after a workout but then over stress themselves back into reality. For some, these classes can be more of a temporary change than a sustainable one.

Why: The need for stress relief and connectivity of mind and body is for the vulnerable. Many people find it hard to admit they need help and seek excuses. In addition, many lack an understand of what help can look like or how they may feel after trying a cycle class out. Many of those outside the boundary are uneducated on the increase productivity and stress relief these services can provide. Those who are within the boundary, already see this as a potential solution to aid to their stress.

	Inside the Boundary	Outside the Boundary
Who:	Female and Male College Students Graduate Students Professors Staff Parents Gainesville Community Members	Males who believe in the Female Group Fitness Stigma College students who cannot afford these services Those who are out of shape and lack a understanding of Cycle, Yoga, and Meditation
What:	To help one feel a sense of accomplishment and to motivate them to take on their day To increase positivity and mindfulness To offer consoling, supports, and help To connect mind and body to thus increase productivity To offer an outlet as stress relief To be a supportive community	To completely end mental health issues and stress To completely manage one's dimensions of wellness To completely improve or transform the mental state of a participant To completely change one's body definition
Why:	People feel a lack of support in their community People realize they are stress and need to reconnect within themselves College is overload too much and one needs a break from reality Lack of mind and body integration