Isabella is from Tampa, FL but she currently attends the University of Florida. In Tampa, she frequently attends cycle classes at Cycle Bar, Soul Cycle, and SOHO Cycling. All of these studios provide cycle classes, but add their own flare to the studio's ambiance. At UF, she attends cycle classes at the school Recreational Center. Isabella is a 18 year old, Freshman, studying psychology. In high school, she was on the swim team and did missionary work in Mississippi. As a new student on campus, she involves herself in multiple organization such as her sorority (Pi Beta Phi) and Dance Marathon. She has grown up attending Catholic school and practices her faith regularly. She finds school and involvement to be stressful at times. Despite this, she commits herself to 30-45 minutes of exercise each day. She attends cycle classes because she believes it to be the most enjoyable and efficient workout. When deciding one who's class to attended, she preferences the instructor who rides based off the rhythm. Her favorite genre of music is rap. Isabella believes cycle classes start her day off the best way possible , it makes her more positive, confident and encourages her to spread how I feel to others. Since she comes from a family with high income, she is willing to pay approximately $15-25 per class. In addition, Isabella believes in the integration of mind and body and how it can increase productivity throughout the day. That is why she is also willing to pay premium.
What do I have in common with her?
We both love starting our days off with working out. I like to switch up my work outs between strength training and cycling. In addition, we both practice our faiths. We enjoying giving back to our communities. I, as well, have been on a mission trip to Mississippi. Instead of DM, I fundraise for the Ronald McDonald House Charities of North Central Florida.
I don't think this is a coincidence.
Isabella and I come from similar back grounds. We were raised by a family of faith which instilled morals in us. We seek a nurturing community which gives back to the poor. In addition, we feel full filled when doing good for ourself and others. In addition, I came up with idea to help elevate the stress of college students. She finds faith/meditation and exercise stress relieving.
Christina,
ReplyDeletei think you started your avatar off goof by giving information about the person your talking about and giving good information. also it was a good idea picking someone that you have lots of things in common with and not just giving tiny bits of information about you two.
Hi Christina,
ReplyDeleteNice post! I found your vivid descriptions of Isabella to create an intricate, well thought out customer avatar. You put a lot of detail into how your prototypical customer behaves and lives out their lives. Not only do you describe her exercise consistency, but you also describe her personal life, including how her faith influences her decisions. I think that by understanding every detail of your customers, you are better able to meet their needs and create a successful product.
This is also the way I imagined your prototypical customer to be. She works out to better her health, can oftentimes become stressed from school, and wants to find a way to work both her mind and body in a class. I like the detailedness of this customer. I think you laid out everything thoroughly giving me a better idea of what type of people would be participating in your cycling studio.
ReplyDeleteGreat work!
I like how in depth you went into creating your prototypical customer. The detail you provided helps relate others with her especially when talking about the stress someone goes through in school and the fact that she was raised in a family of faith. I also liked how you wrote the ways in which both you and Isabella were similar and I find it neat that you both were able to experience going on a mission trip to Mississippi.
ReplyDelete