I am Christina Thompson. I am a senior studying accounting at the University of Florida. Outside my studies, I dedicate my time to teaching Cycle. I have a national certification through the American Council of Exercise to be a group fitness instructor. I aspire to obtain my Yoga hours by taking a training program. Through this, I will further develop my yoga practice and gain more insights on breathing and mediation. This can aid to my business concept and reliving stress management. Professionally, I can gain more knowledge on this area of fitness and find more ways to fuse these practices together.
2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
My service is a Wellness Cycling Studio called Zenergy. At Zenergy, you can immerse yourself in a culture dedicated to you, your mind and body. The cycle studio creates dynamic form of group exercise that fuses indoor cycling with meditation and wellness. The environment promotes positivity in and out of the studio. The classes caters your workout preferences, leaving you feeling energized and rejuvenated after every single class. Our mind and bodies are interconnected and studies have shown exercise decreases stress and increases productivity; this will allow one to find time to relive their stress.
3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
My target customers are young adults in college; however, this service is open to those of all ages who are/want to become active, need time to relive stress, and want to feel energized. The majority of these customers need to be able body and have the stamina to participate in 45 mins of intense cardio. Most of my participants need to have some source of wealth to pay for these classes. To combat against the financial burdens of college students, these classes are reasonably priced with different package options.
4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
From teaching cycle at the Rec Center, I have understand my participants, and their needs by building rapport with them. The following feedback proves how cycle classes are valuable to college students and why they would pay for my wellness cycle classes:
"hi!! Just wanted to say that your playlist + energy + overall class today were really great and it was particularly meaningful because my workouts lately have been real sucky and today was the first time in weeks I had fun working out and left feel energized and not drained. So anyway, just wanted to say thank you."
In addition, seeking a place of comfort and community is so important to college students and others. This can help one feeling lost to find a group of an amazing people with the same motives in mind. Many of my participants are sad that this is my senior year and want me to stay or offer classes somewhere else. I believe customers will actually pay money to use my services.
5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
From my class's feedback surveys, I have concluded my following core competencies in relation to being a cycle instructor and understanding the need for a wellness studio like this. I am highly confident and knowledge in the cycle format. I am highly motivating and thorough with my class and participants. I am highly passionate and caring about my work; thus, I am able to be a strong leaders and provide a positive spirit to the class.
Do you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others?
I strongly believe these elements fit together with my aspects of my business concept. Since I am less knowledgeable in yoga and the different meditation and breathing techniques, I need to gain more insights to that area of fitness. Once I have a proficient understanding of both concepts, I believe my yoga fusion will be more impactful to the rides. This will bring a whole new experience to cycle which has never really been done before.
5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
From my class's feedback surveys, I have concluded my following core competencies in relation to being a cycle instructor and understanding the need for a wellness studio like this. I am highly confident and knowledge in the cycle format. I am highly motivating and thorough with my class and participants. I am highly passionate and caring about my work; thus, I am able to be a strong leaders and provide a positive spirit to the class.
Do you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others?
I strongly believe these elements fit together with my aspects of my business concept. Since I am less knowledgeable in yoga and the different meditation and breathing techniques, I need to gain more insights to that area of fitness. Once I have a proficient understanding of both concepts, I believe my yoga fusion will be more impactful to the rides. This will bring a whole new experience to cycle which has never really been done before.
Another great post. I'm really excited to see what you come up with in the following weeks. I'm curious if you aim to open and grow this business near a college town, but still available to the entire public not just college kids. For example, once you get things going, you could open more stores across the state at different universities. That'd be a great way to target students in need but as well as other adults.
ReplyDeleteGiven the fact that you already have a business in this industry, I can see the immersion built in, which is key to keeping customers engaged. Most importantly, I greatly appreciate the efforts to encourage meditation and self-awareness, many people are unaware of the difference a fully-connected body could mean for them. Personally, I feel like the practicality of this idea makes it such a great idea, allowing for instant use once a clientele is built. Great idea, and thanks for the insider approach to these assignments.
ReplyDeleteSince you already have a certification in the field, I think you could easily put this plan into motion. As far as getting your yoga hours, I think since you are a highly motivated individual that you will have no problem achieving your goals. Also, the way you described your service makes it very appealing and its an interesting concept overall.
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